{"id":9204,"date":"2026-04-02T15:49:56","date_gmt":"2026-04-02T15:49:56","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=9204"},"modified":"2026-04-03T09:16:32","modified_gmt":"2026-04-03T09:16:32","slug":"cas-decole-izipizi-stadium","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-izipizi-stadium\/","title":{"rendered":"Cas d\u2019\u00e9cole Izipizi Stadium"},"content":{"rendered":"
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IZIPIZI STADIUM<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CLIENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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IZIPIZI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Event \u2022 Relation influence \u2022 Relation media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Comment accompagner le nouveau positionnement<\/strong> d\u2019IZIPIZI et capter l\u2019attention d\u2019une g\u00e9n\u00e9ration Gen Z en qu\u00eate d\u2019exp\u00e9riences culturelles fortes ?<\/p>


Comment faire \u00e9voluer la marque d\u2019une image fonctionnelle vers une marque d\u00e9sirable<\/strong>, capable de cr\u00e9er engagement et attachement \u00e9motionnel ?<\/p>


Comment traduire l\u2019\u00e9nergie du sport et des tribunes dans une activation urbaine<\/strong> ancr\u00e9e dans les usages parisiens ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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R\u00e9ponses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Imaginer une activation \u00e9v\u00e9nementielle<\/strong> inspir\u00e9e de la culture football et des codes des bars PMU, v\u00e9ritables stades du quotidien pour les Parisiens.<\/p>


Organiser un lancement immersif<\/strong> autour d\u2019un tournoi de baby-foot au Cornichon, anim\u00e9 par le KOL Grintaway, afin de r\u00e9unir influenceurs, m\u00e9dias et cool kids autour de la collection Stadium.<\/p>


Cr\u00e9er une exp\u00e9rience exclusive<\/strong> gr\u00e2ce \u00e0 des invitations personnalis\u00e9es et un dispositif RP<\/strong> cibl\u00e9 pour amplifier la visibilit\u00e9 mode et lifestyle de la collection aupr\u00e8s des m\u00e9dias Tier 1 et 2.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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R\u00e9sultats <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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invit\u00e9s (journalistes, influenceurs ...)<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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contenus cr\u00e9\u00e9s (stories & posts)<\/div>\t\t\t
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retomb\u00e9es m\u00e9dias (30 % web \/ 70 % print)<\/div>\t\t\t
\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Likes sur les contenus campagne<\/div>\t\t\t
\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\tK<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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De reach cumul\u00e9 sur la campagne<\/div>\t\t\t
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Lieu iconique parisien privatis\u00e9<\/div>\t\t\t
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VOIR D\u2019AUTRES R\u00c9ALISATIONS SIMILAIRES<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Wek<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

IZIPIZI STADIUM CLIENT IZIPIZI ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Comment accompagner le nouveau positionnement d\u2019IZIPIZI et capter l\u2019attention d\u2019une g\u00e9n\u00e9ration Gen Z en qu\u00eate d\u2019exp\u00e9riences culturelles fortes ? Comment faire \u00e9voluer la marque d\u2019une image fonctionnelle vers une marque d\u00e9sirable, capable de cr\u00e9er engagement et attachement \u00e9motionnel ? Comment traduire l\u2019\u00e9nergie […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[22],"class_list":["post-9204","realization","type-realization","status-publish","format-standard","hentry","company-category-mode"],"acf":{"project_title":"IZIPIZI STADIUM","project_description":"Lancement de collection : IZIPIZI Stadium","project_bg":7138,"layout_size":"full"},"yoast_head":"\nCas d\u2019\u00e9cole Izipizi Stadium - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-izipizi-stadium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas d\u2019\u00e9cole Izipizi Stadium - Zmirov\" \/>\n<meta property=\"og:description\" content=\"IZIPIZI STADIUM CLIENT IZIPIZI ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Comment accompagner le nouveau positionnement d\u2019IZIPIZI et capter l\u2019attention d\u2019une g\u00e9n\u00e9ration Gen Z en qu\u00eate d\u2019exp\u00e9riences culturelles fortes ? Comment faire \u00e9voluer la marque d\u2019une image fonctionnelle vers une marque d\u00e9sirable, capable de cr\u00e9er engagement et attachement \u00e9motionnel ? 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Comment faire \u00e9voluer la marque d\u2019une image fonctionnelle vers une marque d\u00e9sirable, capable de cr\u00e9er engagement et attachement \u00e9motionnel ? 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