{"id":9221,"date":"2026-04-02T16:03:45","date_gmt":"2026-04-02T16:03:45","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=9221"},"modified":"2026-04-03T09:18:59","modified_gmt":"2026-04-03T09:18:59","slug":"cas-decole-lee-x-basquiat","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-lee-x-basquiat\/","title":{"rendered":"Case study: Lee x Basquiat"},"content":{"rendered":"
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LEE X BASQUIAT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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LEE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Event \u2022 Relational influence \u2022 Relational media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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How to start the Lee x Basquiat collaboration<\/strong> by creating a conversation around New York's artistic heritage of the 1980s while asserting an innovative and contemporary dimension?<\/p>


How to strengthen the brand awareness<\/strong> to an audience of opinion leaders, streetwear enthusiasts, creatives, and Gen Z?<\/p>


How to transform a collection launch into Credible cultural activation<\/strong> At the crossroads of fashion and art?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Deploy a Three-phase activation plan<\/strong> to foster collaboration in a strong artistic universe.<\/p>

\u00a0<\/p>

Organize a Launch event<\/strong> Inspired by the 1980s New York art scene at Paperboy, a renowned concept store for streetwear and creative communities, featuring a vinyl DJ set, live poetry happening with Jean D'Am\u00e9rique, and a presentation of the collection's pieces.<\/p>

\u00a0<\/p>

Set up exclusive dating<\/strong> in a showroom with influencers<\/strong> for product giveaways, then amplify visibility through targeted press outreach to Tier 1 media<\/strong> Fashion and culture (Vogue.fr, Nylon, Konbini, Mad...).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Guests (influencers, journalists...)<\/div>\t\t\t
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Content created during the event<\/div>\t\t\t
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Impressions on the content<\/div>\t\t\t
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Audience for the campaign<\/div>\t\t\t
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Press coverage<\/div>\t\t\t
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Global Space Purchase Equivalent<\/div>\t\t\t
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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

LEE X BASQUIAT CLIENT LEE ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Comment lancer la collaboration Lee x Basquiat en cr\u00e9ant une conversation autour de l\u2019h\u00e9ritage artistique new-yorkais des ann\u00e9es 80 tout en affirmant une dimension innovante et contemporaine ? Comment renforcer la notori\u00e9t\u00e9 de la marque aupr\u00e8s d\u2019une audience de leaders d\u2019opinion, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[22],"class_list":["post-9221","realization","type-realization","status-publish","format-standard","hentry","company-category-mode"],"acf":{"project_title":"LEE X BASQUIAT","project_description":"Lancement de collection : Lee x Basquiat","project_bg":7325,"layout_size":"full"},"yoast_head":"\nCas d\u2019\u00e9cole Lee x Basquiat - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-lee-x-basquiat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas d\u2019\u00e9cole Lee x Basquiat - Zmirov\" \/>\n<meta property=\"og:description\" content=\"LEE X BASQUIAT CLIENT LEE ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Comment lancer la collaboration Lee x Basquiat en cr\u00e9ant une conversation autour de l\u2019h\u00e9ritage artistique new-yorkais des ann\u00e9es 80 tout en affirmant une dimension innovante et contemporaine ? 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