{"id":9221,"date":"2026-04-02T16:03:45","date_gmt":"2026-04-02T16:03:45","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=9221"},"modified":"2026-04-03T09:18:59","modified_gmt":"2026-04-03T09:18:59","slug":"cas-decole-lee-x-basquiat","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-lee-x-basquiat\/","title":{"rendered":"Cas d\u2019\u00e9cole Lee x Basquiat"},"content":{"rendered":"
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LEE X BASQUIAT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CLIENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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LEE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Event \u2022 Relation influence \u2022 Relation media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Comment lancer la collaboration Lee x Basquiat<\/strong> en cr\u00e9ant une conversation autour de l\u2019h\u00e9ritage artistique new-yorkais des ann\u00e9es 80 tout en affirmant une dimension innovante et contemporaine ?<\/p>


Comment renforcer la notori\u00e9t\u00e9 de la marque<\/strong> aupr\u00e8s d\u2019une audience de leaders d\u2019opinion, streetwear, cr\u00e9atifs et Gen Z ?<\/p>


Comment transformer un lancement de collection en activation culturelle cr\u00e9dible<\/strong> au croisement de la mode et de l\u2019art ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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R\u00e9ponses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9ployer un plan d\u2019activation en trois temps<\/strong> pour installer la collaboration dans un univers artistique fort.<\/p>

\u00a0<\/p>

Organiser un \u00e9v\u00e9nement de lancement<\/strong> inspir\u00e9 de la sc\u00e8ne arty new-yorkaise des ann\u00e9es 80 chez Paperboy, concept store reconnu des communaut\u00e9s streetwear et cr\u00e9atives, avec DJ set vinyles, happening po\u00e9sie live avec Jean D\u2019Am\u00e9rique et pr\u00e9sentation des pi\u00e8ces de la collection.<\/p>

\u00a0<\/p>

Mettre en place des rencontres exclusives<\/strong> en showroom avec des influenceurs<\/strong> pour des dotations produit, puis amplifier la visibilit\u00e9 via un envoi presse cibl\u00e9 vers des m\u00e9dias Tier 1<\/strong> mode et culture (Vogue.fr, Nylon, Konbini, Mad\u2026).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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R\u00e9sultats <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Invit\u00e9s (influenceurs, journalistes ...)<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Contenus cr\u00e9\u00e9s pendant l\u2019\u00e9v\u00e9nement<\/div>\t\t\t
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D'impressions sur les contenus<\/div>\t\t\t
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D'audience sur la campagne<\/div>\t\t\t
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Retomb\u00e9es presse<\/div>\t\t\t
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D'\u00c9quivalent Achat d\u2019Espace global<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\tK\u20ac<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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VOIR D\u2019AUTRES R\u00c9ALISATIONS SIMILAIRES<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Wek<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

LEE X BASQUIAT CLIENT LEE ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Comment lancer la collaboration Lee x Basquiat en cr\u00e9ant une conversation autour de l\u2019h\u00e9ritage artistique new-yorkais des ann\u00e9es 80 tout en affirmant une dimension innovante et contemporaine ? Comment renforcer la notori\u00e9t\u00e9 de la marque aupr\u00e8s d\u2019une audience de leaders d\u2019opinion, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[22],"class_list":["post-9221","realization","type-realization","status-publish","format-standard","hentry","company-category-mode"],"acf":{"project_title":"LEE X BASQUIAT","project_description":"Lancement de collection : Lee x Basquiat","project_bg":7325,"layout_size":"full"},"yoast_head":"\nCas d\u2019\u00e9cole Lee x Basquiat - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-lee-x-basquiat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas d\u2019\u00e9cole Lee x Basquiat - Zmirov\" \/>\n<meta property=\"og:description\" content=\"LEE X BASQUIAT CLIENT LEE ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Comment lancer la collaboration Lee x Basquiat en cr\u00e9ant une conversation autour de l\u2019h\u00e9ritage artistique new-yorkais des ann\u00e9es 80 tout en affirmant une dimension innovante et contemporaine ? 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