{"id":9226,"date":"2026-04-02T16:06:32","date_gmt":"2026-04-02T16:06:32","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=9226"},"modified":"2026-04-03T09:19:29","modified_gmt":"2026-04-03T09:19:29","slug":"cas-decole-oatly","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-oatly\/","title":{"rendered":"Cas d\u2019\u00e9cole Oatly"},"content":{"rendered":"
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OATLY SOFT SERVE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CLIENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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OATLY<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Event \u2022 Relation influence \u2022 Relation media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Comment transformer le pop-up Oatly Soft Serve en un rendez-vous culturel et lifestyle<\/strong> capable de g\u00e9n\u00e9rer de la visibilit\u00e9<\/strong> continue<\/strong> pendant cinq semaines ?<\/p>


Comment cr\u00e9er un dispositif RP et influence<\/strong> capable de renouveler l\u2019int\u00e9r\u00eat du public chaque semaine autour de collaborations<\/strong> exclusives ?<\/p>


Comment faire \u00e9merger une exp\u00e9rience de marque<\/strong> forte<\/strong> pour installer durablement Oatly dans l\u2019univers food et art de vivre parisien ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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R\u00e9ponses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9ployer une strat\u00e9gie d\u2019activation RP et influence<\/strong> structur\u00e9e autour d\u2019un pop-up exp\u00e9rientiel \u00e9volutif, avec une nouvelle collaboration chaque semaine.<\/p>

\u00a0<\/p>

Orchestrer une ouverture forte<\/strong> m\u00ealant happenings, cr\u00e9ateurs de contenus et exclusivit\u00e9s m\u00e9dias afin d\u2019amorcer la conversation d\u00e8s le lancement.<\/p>

\u00a0<\/p>

Cr\u00e9er un rythme \u00e9ditorial continu<\/strong> gr\u00e2ce \u00e0 des micro-openings hebdomadaires, des contenus social-first et une s\u00e9lection d\u2019influenceurs lifestyle, food et culture pour amplifier la visibilit\u00e9 du lieu et des collaborations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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R\u00e9sultats <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cr\u00e9ateurs de contenus activ\u00e9s<\/div>\t\t\t
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journalistes pr\u00e9sents<\/div>\t\t\t
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Contenus publi\u00e9s (Instagram\/TikTok)<\/div>\t\t\t
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D'impressions sur la campagne<\/div>\t\t\t
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D'EMV influence sur la campagne<\/div>\t\t\t
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D\u2019EMV RP sur la campagne<\/div>\t\t\t
\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\tK\u20ac<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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VOIR D\u2019AUTRES R\u00c9ALISATIONS SIMILAIRES<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Wek<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

OATLY SOFT SERVE CLIENT OATLY ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Comment transformer le pop-up Oatly Soft Serve en un rendez-vous culturel et lifestyle capable de g\u00e9n\u00e9rer de la visibilit\u00e9 continue pendant cinq semaines ? Comment cr\u00e9er un dispositif RP et influence capable de renouveler l\u2019int\u00e9r\u00eat du public chaque semaine autour de […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[28],"class_list":["post-9226","realization","type-realization","status-publish","format-standard","hentry","company-category-food"],"acf":{"project_title":"OATLY SOFT SERVE\u200b","project_description":"Pop-up exp\u00e9rentiel : Oatly Soft Serve","project_bg":7112,"layout_size":"full"},"yoast_head":"\nCas d\u2019\u00e9cole Oatly - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-oatly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas d\u2019\u00e9cole Oatly - Zmirov\" \/>\n<meta property=\"og:description\" content=\"OATLY SOFT SERVE CLIENT OATLY ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Comment transformer le pop-up Oatly Soft Serve en un rendez-vous culturel et lifestyle capable de g\u00e9n\u00e9rer de la visibilit\u00e9 continue pendant cinq semaines ? 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