{"id":9231,"date":"2026-04-02T16:09:01","date_gmt":"2026-04-02T16:09:01","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=9231"},"modified":"2026-04-03T09:19:51","modified_gmt":"2026-04-03T09:19:51","slug":"cas-decole-renault","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-renault\/","title":{"rendered":"Cas d\u2019\u00e9cole Renault"},"content":{"rendered":"
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RENAULT MAISON 5<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CLIENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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RENAULT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Event \u2022 Relation influence \u2022 Relation media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Comment accompagner le lancement de la Renault 5 E-Tech Electric<\/strong> en cr\u00e9ant une exp\u00e9rience capable de d\u00e9passer le cadre automobile traditionnel ?<\/p>


Comment faire de Maison5 un lieu culturel et exp\u00e9rientiel<\/strong> attractif, capable de g\u00e9n\u00e9rer d\u00e9sirabilit\u00e9, conversations et visibilit\u00e9 aupr\u00e8s des m\u00e9dias, influenceurs et publics lifestyle ?<\/p>


Comment installer la marque dans une dynamique contemporaine<\/strong>, entre innovation, culture et usages urbains ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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R\u00e9ponses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9ployer une strat\u00e9gie d\u2019activation globale<\/strong> combinant relations m\u00e9dias, influence et \u00e9v\u00e9nements immersifs autour de Maison5.<\/p>


Transformer le lieu en plateforme vivante d\u2019expression de la marque<\/strong>, avec une programmation capable d\u2019attirer des profils vari\u00e9s et de multiplier les points de contact \u00e9ditoriaux et sociaux.<\/p>


Cr\u00e9er une narration coh\u00e9rente<\/strong> autour du lancement pour prolonger l\u2019exp\u00e9rience au-del\u00e0 du lieu physique et g\u00e9n\u00e9rer un rayonnement m\u00e9diatique<\/strong> durable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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R\u00e9sultats <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Retomb\u00e9es presse<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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(50 % m\u00e9dias, 50 % influence)<\/div>\t\t\t
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Contenus r\u00e9seaux sociaux<\/div>\t\t\t
\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\tM<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D'impressions cumul\u00e9es <\/div>\t\t\t
\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\tM<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u2019emv sur la campagne<\/div>\t\t\t
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Visiteurs sur la p\u00e9riode<\/div>\t\t\t
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VOIR D\u2019AUTRES R\u00c9ALISATIONS SIMILAIRES<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Wek<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

RENAULT MAISON 5 CLIENT RENAULT ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Comment accompagner le lancement de la Renault 5 E-Tech Electric en cr\u00e9ant une exp\u00e9rience capable de d\u00e9passer le cadre automobile traditionnel ? Comment faire de Maison5 un lieu culturel et exp\u00e9rientiel attractif, capable de g\u00e9n\u00e9rer d\u00e9sirabilit\u00e9, conversations et visibilit\u00e9 aupr\u00e8s des […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[41],"class_list":["post-9231","realization","type-realization","status-publish","format-standard","hentry","company-category-mobilite"],"acf":{"project_title":"RENAULT MAISON 5\u200b","project_description":"Pop-up exp\u00e9rientiel : Renault Maison 5\u200b","project_bg":8575,"layout_size":"full"},"yoast_head":"\nCas d\u2019\u00e9cole Renault - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/cas-decole-renault\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas d\u2019\u00e9cole Renault - Zmirov\" \/>\n<meta property=\"og:description\" content=\"RENAULT MAISON 5 CLIENT RENAULT ACTIVATION Event \u2022 Relation influence \u2022 Relation media Pitch Comment accompagner le lancement de la Renault 5 E-Tech Electric en cr\u00e9ant une exp\u00e9rience capable de d\u00e9passer le cadre automobile traditionnel ? 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