{"id":9882,"date":"2026-07-17T14:59:55","date_gmt":"2026-07-17T14:59:55","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=9882"},"modified":"2026-07-21T12:08:17","modified_gmt":"2026-07-21T12:08:17","slug":"the-north-face-amk-launch","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/the-north-face-amk-launch\/","title":{"rendered":"THE NORTH FACE – AMK LAUNCH"},"content":{"rendered":"
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AMK LAUNCH <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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THE NORTH FACE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Media Relations \u2022 Influence \u2022 Events<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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With the launch of the collection AMK<\/strong> and the release of the documentaries K2 Chasing Shadows<\/strong> and Better Upstairs<\/strong>, The North Face faced a dual challenge.<\/p>

\u00a0<\/p>

How to bring forth Benjamin Vedrines<\/strong> and L\u00e9o Slemett<\/strong> Beyond specialized media, while demonstrating the legitimacy of a collection designed to meet the demands of high mountains?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We have developed a device combining media relations, influence, and events to unite sporting performance and product innovation in a single narrative.<\/p>

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Parisian media tour<\/strong> around Benjamin V\u00e9drines and L\u00e9o Slemett to bring their stories to generalist media, lifestyle, and outdoor.<\/p>

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Spring Event<\/strong> bringing together journalists and content creators to discover the AMK collection in an environment consistent with its premium positioning.<\/p>

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Joint statement<\/strong> of the two athletes and of\u2019Alicia Thin<\/strong>, Product Manager, The North Face, to connect field feedback and product expertise.<\/p>

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Dedicated interview sessions<\/strong> allowing for a deeper exploration of the collection's technical choices and its role in the ambassadors' performance.<\/p>

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By combining athletic achievements and product innovation, The North Face has given the AMK collection a credibility that is difficult to obtain through brand discourse alone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Interviews<\/div>\t\t\t
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Press coverage <\/div>\t\t\t
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The reach <\/div>\t\t\t
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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

AMK LAUNCH CLIENT THE NORTH FACE ACTIVATION Relations m\u00e9dias \u2022 Influence \u2022 \u00c9v\u00e9nementiel Pitch Avec le lancement de la collection AMK et la sortie des documentaires K2 Chasing Shadows et Better Up There, The North Face faisait face \u00e0 un double enjeu. Comment faire \u00e9merger Benjamin V\u00e9drines et L\u00e9o Slemett au-del\u00e0 des m\u00e9dias sp\u00e9cialis\u00e9s, tout […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[22],"class_list":["post-9882","realization","type-realization","status-publish","format-standard","hentry","company-category-mode"],"acf":{"project_title":"","project_description":"Faire parler d'une innovation \u00e0 travers ceux qui la poussent \u00e0 l'extr\u00eame.","project_bg":9884,"layout_size":"full"},"yoast_head":"\nTHE NORTH FACE - AMK LAUNCH - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/the-north-face-amk-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE NORTH FACE - AMK LAUNCH - Zmirov\" \/>\n<meta property=\"og:description\" content=\"AMK LAUNCH CLIENT THE NORTH FACE ACTIVATION Relations m\u00e9dias \u2022 Influence \u2022 \u00c9v\u00e9nementiel Pitch Avec le lancement de la collection AMK et la sortie des documentaires K2 Chasing Shadows et Better Up There, The North Face faisait face \u00e0 un double enjeu. Comment faire \u00e9merger Benjamin V\u00e9drines et L\u00e9o Slemett au-del\u00e0 des m\u00e9dias sp\u00e9cialis\u00e9s, tout […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zmirov.com\/en\/realization\/the-north-face-amk-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"Zmirov\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zmirov\/?locale=fr_FR\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-21T12:08:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zmirov.com\/wp-content\/uploads\/2026\/07\/Copie-de-Photo-principale-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Zmirov\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zmirov.com\\\/realization\\\/the-north-face-amk-launch\\\/\",\"url\":\"https:\\\/\\\/www.zmirov.com\\\/realization\\\/the-north-face-amk-launch\\\/\",\"name\":\"THE NORTH FACE - 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