{"id":9883,"date":"2026-07-17T15:10:06","date_gmt":"2026-07-17T15:10:06","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=9883"},"modified":"2026-07-20T09:16:50","modified_gmt":"2026-07-20T09:16:50","slug":"essence-summer-party","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/essence-summer-party\/","title":{"rendered":"essence – Summer Party"},"content":{"rendered":"
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SUMMER PARTY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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ESSENCE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Event Management \u2022 Media Relations \u2022 Influencer Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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On the occasion of the fifth anniversary of Juicy Bomb<\/strong>, essence sought to strengthen the visibility of its flagship collection in the French market while bringing its signature to life \u00abMake beauty fun\u00bb<\/strong>.<\/p>

\u00a0<\/p>

The challenge was not just to celebrate a product anniversary, but to bring together influencers, journalists, and ambassadors for an event capable of generating content, engagement, and brand affinity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We imagined a Summer Party<\/strong> fully designed around the Juicy Bomb universe and the campaign \u00abWhat's your Juicy?\u00bb<\/strong>.<\/p>

\u00a0<\/p>

Pool party birthday<\/strong> bringing together influencers, journalists, and ambassadors in an environment designed to foster exchanges and content creation.<\/p>

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Juicy Bomb universe staging<\/strong> through buoy shapes resembling lip gloss, giant product formats, and scenography that adopts the pop codes of the campaign.<\/p>

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Beauty experience<\/strong> hosted by makeup artists, allowing guests to discover and test products.<\/p>

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Participatory animations<\/strong> with DJ sets, charm-making workshops, and fouta personalization to extend the experience throughout the event.<\/p>

\u00a0<\/p>

By bringing together media, influencers, and ambassadors in a universe faithful to its DNA, Essence transformed a brand highlight into content widely shared by its community.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Influencer and journalist guests<\/div>\t\t\t
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The reach<\/div>\t\t\t
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D'EMV<\/div>\t\t\t
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Impressions<\/div>\t\t\t
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Publications, among others, in SHE<\/strong>, Marie Claire<\/strong>, L'Officiel<\/strong>, Vogue<\/strong> and Madame Figaro<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

SUMMER PARTY CLIENT ESSENCE ACTIVATION \u00c9v\u00e9nementiel \u2022 Relations m\u00e9dias \u2022 Influence Pitch \u00c0 l’occasion des cinq ans de Juicy Bomb, essence cherchait \u00e0 renforcer la visibilit\u00e9 de sa collection phare sur le march\u00e9 fran\u00e7ais tout en donnant vie \u00e0 sa signature \u00ab Make beauty fun \u00bb. \u00a0 L’enjeu n’\u00e9tait pas seulement de c\u00e9l\u00e9brer un anniversaire […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[25],"class_list":["post-9883","realization","type-realization","status-publish","format-standard","hentry","company-category-beaute"],"acf":{"project_title":"","project_description":"Transformer une communaut\u00e9 de marque en caisse de r\u00e9sonance.","project_bg":9893,"layout_size":"full"},"yoast_head":"\nessence - Summer Party - 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