{"id":9916,"date":"2026-07-20T08:16:44","date_gmt":"2026-07-20T08:16:44","guid":{"rendered":"https:\/\/www.zmirov.com\/?post_type=realization&p=9916"},"modified":"2026-07-21T12:05:37","modified_gmt":"2026-07-21T12:05:37","slug":"ouverture-madeleine","status":"publish","type":"realization","link":"https:\/\/www.zmirov.com\/en\/realization\/ouverture-madeleine\/","title":{"rendered":"EKOSPORT – OUVERTURE MADELEINE"},"content":{"rendered":"
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OUVERTURE MADELEINE <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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EKOSPORT <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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ACTIVATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Relations m\u00e9dias \u2022 Influence \u2022 \u00c9v\u00e9nementiel <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Avec l’ouverture de son premier magasin parisien, Ekosport arrivait sur un march\u00e9 o\u00f9 les acteurs de l’outdoor b\u00e9n\u00e9ficiaient d\u00e9j\u00e0 d’une forte visibilit\u00e9 aupr\u00e8s des pratiquants.<\/p>

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L’enjeu n’\u00e9tait pas seulement de signaler une nouvelle adresse, mais de prendre place parmi les enseignes de r\u00e9f\u00e9rence du secteur aupr\u00e8s des m\u00e9dias, des cr\u00e9ateurs de contenu et de la communaut\u00e9 outdoor parisienne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Answers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Nous avons construit un dispositif associant relations m\u00e9dias, influence et \u00e9v\u00e9nementiel afin d’installer la marque dans les conversations d\u00e8s son arriv\u00e9e \u00e0 Paris.<\/p>

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Campagne d’interviews en amont<\/strong> avec des m\u00e9dias tels que Fashion Network, LSA, BFM TV, Le Monde<\/strong> and Capital<\/strong> pour pr\u00e9senter la vision d’Ekosport avant l’ouverture.<\/p>

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Programme d’influence paid<\/strong> mobilisant des profils sport et lifestyle afin de toucher des communaut\u00e9s compl\u00e9mentaires et affinitaires.<\/p>

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Soir\u00e9e d’inauguration VIP<\/strong> r\u00e9unissant journalistes, influenceurs et prescripteurs de l’univers outdoor autour de la d\u00e9couverte du nouveau magasin.<\/p>

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Relances m\u00e9dias post-ouverture<\/strong> destin\u00e9es \u00e0 prolonger la visibilit\u00e9 de l’op\u00e9ration bien au-del\u00e0 du jour d’inauguration.<\/p>

En combinant visibilit\u00e9 m\u00e9diatique, recommandation des cr\u00e9ateurs de contenu et exp\u00e9rience sur place, Ekosport a transform\u00e9 une ouverture de magasin en v\u00e9ritable prise de parole de marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Social media content<\/div>\t\t\t
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Press coverage <\/div>\t\t\t
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The reach <\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\tM<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D'EMV<\/div>\t\t\t
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SEE OTHER SIMILAR ACHIEVEMENTS<\/h4>\t\t\t\t<\/div>\n\t\t
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IKEA - IKEA+ Fashion Week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Canon - World Unseen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evian - Mountain of Youth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

OUVERTURE MADELEINE CLIENT EKOSPORT ACTIVATION Relations m\u00e9dias \u2022 Influence \u2022 \u00c9v\u00e9nementiel Pitch Avec l’ouverture de son premier magasin parisien, Ekosport arrivait sur un march\u00e9 o\u00f9 les acteurs de l’outdoor b\u00e9n\u00e9ficiaient d\u00e9j\u00e0 d’une forte visibilit\u00e9 aupr\u00e8s des pratiquants. L’enjeu n’\u00e9tait pas seulement de signaler une nouvelle adresse, mais de prendre place parmi les enseignes de r\u00e9f\u00e9rence […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"company-category":[22],"class_list":["post-9916","realization","type-realization","status-publish","format-standard","hentry","company-category-mode"],"acf":{"project_title":"","project_description":"Installer un nouvel acteur de l'outdoor dans la capitale.","project_bg":9921,"layout_size":"full"},"yoast_head":"\nEKOSPORT - OUVERTURE MADELEINE - Zmirov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zmirov.com\/en\/realization\/ouverture-madeleine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EKOSPORT - OUVERTURE MADELEINE - Zmirov\" \/>\n<meta property=\"og:description\" content=\"OUVERTURE MADELEINE CLIENT EKOSPORT ACTIVATION Relations m\u00e9dias \u2022 Influence \u2022 \u00c9v\u00e9nementiel Pitch Avec l’ouverture de son premier magasin parisien, Ekosport arrivait sur un march\u00e9 o\u00f9 les acteurs de l’outdoor b\u00e9n\u00e9ficiaient d\u00e9j\u00e0 d’une forte visibilit\u00e9 aupr\u00e8s des pratiquants. 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