- Increase the brand awareness among an edgy and younger target group
- Respect the “Never Stop Learning” brand’s philosophy
FASHION - ACCESSORIES
Brand content• Influencer relations• Media relations• Retail communication
GANT – AMBASSADOR PROGRAM
CHALLENGE
ACTION PLAN
IMPLEMENTATION OF A 360 “TALENT” AMBASSADOR PROGRAM:
- Casting and recruitment of 4 talents to reinterpret the brand and break the rules: @agathemougin, @mlymarant, @reemcat, @nathanaelkoffi
- Fiitings and interviews to develop the campaign content
- Campaign shooting DA guidelines for the international production agency
- Talent Social Network Publishing Strategy
- Press release to trade press
RESULTS
Instagram content produced by the 4 talents: 2 posts and 2 stories each
- REACH: 544,446
- Number of interactions: 6,566 (LIKES + COMMENTS ON THEIR 4 POSTS)
- Total regram: 58
- A captured target
Social media, media and OOH campaigns ensured by the brand