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FASHION - ACCESSORIES


Brand content Influencer relations Media relations Retail communication

GANT – AMBASSADOR PROGRAM

CHALLENGE

  • Increase the brand awareness among an edgy and younger target group
  • Respect the “Never Stop Learning” brand’s philosophy

ACTION PLAN

IMPLEMENTATION OF A 360 “TALENT” AMBASSADOR PROGRAM:

  • Casting and recruitment of 4 talents to reinterpret the brand and break the rules: @agathemougin, @mlymarant, @reemcat, @nathanaelkoffi
  • Fiitings and interviews to develop the campaign content
  • Campaign shooting DA guidelines for the international production agency
  • Talent Social Network Publishing Strategy
  • Press release to trade press

RESULTS

Instagram content produced by the 4 talents: 2 posts and 2 stories each

  • REACH: 544,446
  • Number of interactions: 6,566 (LIKES + COMMENTS ON THEIR 4 POSTS)
  • Total regram: 58
  • A captured target

Social media, media and OOH campaigns ensured by the brand