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ZMIROV_COMMUNICATION_CIRCLE_SPORT-
ZMIROV_COMMUNICATION_CIRCLE_SPORT
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SPORT - FORM


Influencer relations• Media relations

CIRCLE

CHALLENGE

• Develop the brand awareness and increase the sales strongly

• Position the brand as the game changer in sport with its sustainable approach

ACTION PLAN

Take the floor every months : product and brand communication

  • 3 product press release (collection + Xmas + (re)generation campaign) + 2 press day at Zmirov Communication
  • Partnership with sustainable event in Paris : Conscious festival
  • Seeding influencers AYL
  • Creation of a Circle yoga club + partnership with La Montgolfière sport club
  • Creation of a digital sustainable campaign “Run for change”
  • Organize intimate press and influencers events to strengthen the relationship (sport session and press trip in Portugal) and drive to store (Merci, Galeries Lafayette …)
  • Affiliation program with influencers

RESULTS

  • 187 press clippings (off & on line, TV & radio)
  • 328 social media publications (44 profiles activated)
  • Media value : 1 223 000 euros
  • 3 TV broadcasts, 6 radios