Enhance the brand’s premium image by leveraging an lifestyle event.
Introduce the signature cocktail: the Don Julio PALOMA, to a key audience of trendsetters and influencers.
FOOD - DRINK
Brand content• Influencer relations• Media relations
DON JULIO X THE HOXTON PARIS – birthday
OBJECTIVES
ACTION PLAN
Integration The Hoxton Paris birthday party -> festive brunch over two days
For this occasion, The Hoxton Paris collaborated with chef Simon Auscher to create an original.
The Don Julio Paloma is the only cocktail on the menu for these two anniversary days.
Amplification: 1 CP announcement + KOL invitation to the even
RESULTS
Targeted Visibility: A strong presence among 550 attendees, including 10 KOL gusets, with 150 cocktails served.
Digital Amplification: Significant media coverage with 20 contents published on social media, 10 clipping, reaching over 500 000 users.
