To create original content, in line with Evian’s DNA and its new “drink true” platform, enabling the brand to speak out again on its historical and natural terrain: parenthood.
CHALLENGE
ACTION PLAN
- Study on the new codes of parenthood analyzed by Ronan Chastellier + Press kit: “Who are the parennials? »
- Videoconference presenting the results of the study via Livestorm
- Photo shoot with partner prescribers illustrating this new parenthood by Chloé Bonnard from Nanas de Panam
- Digital festival open to all, driven by Gen Z influencers
- Realization of 3 unpaid influencer seedings
- Elaboration of 3 masterclasses on the Instagram account @evianbebe Creation of an Instagram live with influencers (Bliss, Tajine & Banane, Josepha Rafard)
Pictures : @vanessa_perroud & @josepha_raphard
RESULTS
Influence
- 239 SM content
- 46 unpaid influencers et 6 activated paid influencers
- A total reach of over 3,7 million views
- An Earned Media Value (EMV) of over 101k
Press
- 20 web publications (Elle.fr, Ouest France, Paulette mag, Biba Mum …)
- More than 36 million people potentially reached
- An EAE of more than 60 000 €
