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FOOD - DRINK• LIFESTYLE


Influencer relations

GIMBER – SOBER CURIOUS

OBJECTIVES

  • Introduce the “Sober Curious” trend to the French audience and position GIMBER as a genuine choice within this movement.
  • Encourage communities to join the movement by leveraging the aperitif moment to promote healthier habits.
  • Increase overall brand visibility and establish GIMBER as a key player during this social moment on social media—without launching a new product.

ACTION PLAN

Idea

Reinvent the aperitif moment with premium GIMBER mocktails, for a community that chooses conviviality without compromising on taste.

 

360° Strategy 

  • Creation of paid content with two influencers: one food and one lifestyle
  • Development of mocktails for a “healthy” evening
  • Unpaid product seeding sent to 30 influencers, including ingredients and accessories to create two mocktails: GIMBER Mule and GIMBER Spritz

 

RESULTS

  • 61 contents
  • 32 activated profiles
  • 2,5M Reach
  • 40K € EMV