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ZMIROV_COMMUNICATION_HAVAIANAS_BRUT_COLLECTION_PRIDE_LGBTQIAA

FASHION - ACCESSORIES


Brand content Influencer relations Media relations

HAVAIANAS – CAPSULE PRIDE COLLECTION

CHALLENGE

  • Expand Havaianas awareness on the French market
  • Increase the visibility of the new PRIDE collection
  • Highlight Havaianas inclusive values through its commitment to the LGBTQIA+ community and its global support to the ALL OUT movement

ACTION PLAN

  • Implementation of a video campaign with BRUT viral media focusing on the LGBTQIA+ causes with amplification on social media channels and relay on their website
  • Creation and dispatch of a dedicated press release followed by a targeted follow-up campaign
  • Organisation of a product gifting activation to a selection of journalists and influencers sensitive to the LGBTQIA+ cause

RESULTS

  • Brut x Havaianas video generated a high and strong engagement
  • Key results: Facebook > 796.5K views, 6.4K likes and 1820 comments / Instagram > 389K views, 22k likes and 1358 comments / Twitter > 9K views, 132 likes and 71 retweets
  • 10 press coverage offline and online (Madame Figaro, Public, Cnews…)