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Study - FASHION - ACCESSORIES

HAVAIANAS – ON THE ROCKS

Influencer relations

CHALLENGE

Create maximum visibility and desirability around the brand during summer, its most important period of the year.

 

Action plan

  • Partnership with one of the trendiest summer festivals, Calvi on the Rocks
  • Influencer trip, with 5 Instagrammers, 3 Youtubers and 2 journalists, who were invited to take part in the Havaïanas on the Rocks experience
  • A tailored programme and product kits
  • A Brazil-themed cocktail reception on the beach to welcome journalists and influencers to the event

RESULTS

  • 300+ social media posts over 3 days
  • 16 articles and blog posts
  • 300+ attendees