Create maximum visibility and desirability around the brand during summer, its most important period of the year.
FASHION - ACCESSORIES
Event• Influencer relations• Media relations
HAVAIANAS – ON THE ROCKS
CHALLENGE
Action plan
- Partnership with one of the trendiest summer festivals, Calvi on the Rocks
- Influencer trip, with 5 Instagrammers, 3 Youtubers and 2 journalists, who were invited to take part in the Havaïanas on the Rocks experience
- A tailored programme and product kits
- A Brazil-themed cocktail reception on the beach to welcome journalists and influencers to the event
RESULTS
- 300+ social media posts over 3 days
- 16 articles and blog posts
- 300+ attendees
