Create a buzz ahead of the official launch of the new IKEA X VIRGIL ABLOH collection, and attract a new target audience of fashion and street culture fans.
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Event• Influencer relations• Media relations
Create a buzz ahead of the official launch of the new IKEA X VIRGIL ABLOH collection, and attract a new target audience of fashion and street culture fans.
During Paris Fashion Week, we hosted an event to market a collection of four carpets exclusively made for the IKEA X VIRGIL ABLOH collection, in an “alternative” space (a redecorated hangar made into a creative exhibition space, with a sales area and bar).