Refresh Malongo’s image and anchor it in the trendy food universe.
OBJECTIVES
ACTION PLAN
Idea
Partner with an up-and-coming chef who is both credible and influential among younger generations, the media, and KOLs, and deploy a strategic partnership across all Malongo communication channels.
360° Strategy
- Sponsorship of the Young Coffee Professional Competition (30th edition) with a press lunch ahead of the competition + participation in a paid video with Brut
- Creation of an exclusive blend by Simon Auscher
- Year-round communication on the chef’s social media (stories, reels, etc.) + participation in an “A Coffee With…” video for Malongo’s channels
- Press release distribution and media outreach
RESULTS
- +50 press features
- +40M reach
- +250K € EMV