- Work on the brand image and impose Mouton Cadet Rosé x Mathilde on a lifestyle target by illustrating the South west way of life.
FOOD - DRINK
Influencer relations• Media relations
MOUTON CADET ROSÉ x MATHILDE, 2023 VINTAGE
CHALLENGE
ACTION PLAN
Development of a PR alibi that plays the fashion accessory card while respecting the Evin Law.
A 360 activation : PR / Social media / Influence
Collaboration :
Bottle bag in raffia and colored scoubidou created by Atelier Seize Paris and accesorized by a Colorful key-ring developed by the influencer and maker Astrid Eudeline, DIY enthusiast and founder of the Basque brand Little Anana.
PR amplification :
- 1 press release + seeding nestled in its bottle bag
- 30 lifestyle journalists (Cosmo, l’Obs, Gala, Elle à table, Grazia, Biba…)
STEP 3: influence seeding & amplification
- Rosé x Mathilde seeding nestled in its bottle bag and accompanied by Bordeaux culinary delicacies and picnic accessories.
- 30 lifestyle & food influencers (Droledefrimousse/100K, Sarah Le Couteau/246K, Leparisfoodalex/400K, etc.)
- Amplification with a Réel and a competition on designer Astrid Eudeline’s Instagram account.
RESULTS
- Press : 30 print & digital clippings / EAE 184K / Audience : 56 425 104
- Influence : 42 SN contents / Reach : 1,5M / EAE : 20K
