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ZMIROV_COMMUNICATION_RIANS_LAITERIE_FAMILIALE_ENGAGEE_LFE_1901_TRIBALLAT_DIGITALK
ZMIROV_COMMUNICATION_RIANS_LAITERIE_FAMILIALE_ENGAGEE_LFE_1901_TRIBALLAT_DIGITALK
ZMIROV_COMMUNICATION_RIANS_LAITERIE_FAMILIALE_ENGAGEE_LFE_1901_TRIBALLAT_DIGITALK
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FOOD - DRINK


Brand content• Event• Media relations

RIANS – VIDEOCONFERENCE EVENT FOR THE FIRST CSR SPEECH

CHALLENGE

  • Have a first strong, impactful, embodied speech to highlight the new involved expression territory of H. Triballat Rians dairies :  the comitted family dairy approach
  • Knowing how to differentiate from competitors and the initiative on breeding issues
  • Make the brand arise in medias and generate important subjects about its commitments

 

ACTION PLAN

Creation of an event called « Rians digi-talks », allowing the various stakeholders and supporters of the involved Family Dairy approach : 

  • Presentation of H. Triballat Rians Dairies by Hugues Triballat
  • Presentation of the involved Family Dairy approach by Dominique Verneau, Director of Dairy Production
  • Presentation of the results of a survey by Eric Birlouez, sociologist
  • Speech by representatives of WWF and CIWF for the signature of partnerships with Rian dairies
  • Speech by two farmers who are part of the LFE project

 

Tools : 

  • Digital invitation via the Livestorm webinar tool
  • Corporate press kit on the involvements of Rians Dairies
  • Study on the habits and expectations of millennials in their nutrition
  • Intervention of a sociologist to comment the study: Eric Birlouez
  • Presentation to have a visual support during the webinar

RESULTS

  • 29 journalists such as Le Figaro, le JDD, Libération, Les Echos, …
  • 47 repercussions : 23 print, 21 web, 1 TV, 2 Radios
  • EAE : more than 151 766 €
  • More than 102 062 079 potentially reached contacts