- Increase the media coverages of the Clean Walk by Saint Algue and enhancing the results of this initiative.
- Highlighting the partners of the operation: Capillum and the NGO Project Rescue Ocean.
- Reiterating Saint Algue’s intrinsic commitments as a socially responsible hairdresser.
CHALLENGE
ACTION PLAN
1 optimized PR event
- On the eve of the International Day of the Oceans, Saint Algue has organized a Clean Walk on the beach of Les Minimes in La Rochelle, attended by the Saint Algue teams, operation partners, and Miss France 2023.
- Implementation of a fun and explanatory workshop on the Capillum initiative.
- Invitation of 10 journalists (regional press and national mainstream media) to attend and participate in the event.
- Organization of interviews and creating content with the various participants present.
- Sending out a pre-event news announcement + a post-event press release to share the results of the clean-up effort.
RESULTS
- 10 journalists attendees on-site
- 16 dedicated media features: Voici.fr (article & Reel), Gala.fr, Grazia.fr, 20 Minutes.fr (video & article), France Bleu La Rochelle, Sud-Ouest, etc.
- 281,410,686 people reached
- €177,713 media value
