- Introduce a lifestyle concept to an event traditionally targeted at a tech audience.
- Enlarge TCL’s media target to engage more mainstream lifestyle media.
- Showcase TCL’s expertise through their product ecosystems and innovations.
- Position the brand as more premium to attract a new audience.
- Develop a concept tied to innovation: Greatness Lab.
- Opt for a one-day format to accommodate journalists’ busy schedules.
- Leverage the gallery and scenography to offer unique content creation opportunities for tech YouTubers.
- 100 journalists attendance (French and European)
- 47 different media outlets represented
- 58% tech media, with over half from Tier 1 outlets
- 23% general and lifestyle media
- 19% home deco media
- Nearly 40 media coverages focused on product announcements
