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SPORT - FORM


Event Influencer relations Media relations

THE NORTH FACE – FUTURELIGHT

CHALLENGE

THE NORTH FACE X FUTURELIGHT EUROPEAN PR TEST

  • Support the revolutionary new membrane FUTURELIGHT launch via an experiential activation
  • Enhance links between the brand and European mountain sports media
  • Generate coverage on social media channels and within top tier European outdoor media focused on FUTURELIGHT technology

ACTION PLAN

Chamonix Mont Blanc, integrating outdoor activities allowing journalists to test the different series of FUTURELIGHT range : Ski touring, alpinism and Freeride

  • Test event concept building
  • Overall logistic and PR coordination prior and post trip
  • Coordination or EMEA PR agencies and journalists attendance & accommodation
  • A dedicated Zmirov PR team attending the trip to take care of the journalists and coordinate interviews with THE NORTH FACE athletes
  • Organization of a FUTURELIGHT showroom and press conference during the trip with the Senior Product Manager EMEA

RESULTS

  • 13 journalists from 10 EMEA countries
  • 12 athletes interviews
  • More than 50 stories and posts of journalists on social media channels
  • 13 dedicated pieces of coverage dedicated to THE NORTH FACE and FUTURELIGHT within top tier european media