Brand content Media relations

VOLVIC – Sponsor of the France 2023 Rugby World Cup / Antoine Dupont as brand ambassador


Announce the partnership with Antoine Dupont, France’s rugby team captain, before the announcement of the brand’s sponsorship of the 2023 France Rugby World Cup.


Exclusivity 1 story = 1 media


Phase 1 – announce Antoine Dupont as brand ambassador :

Capitalize on the brand ambassador Antoine Dupont with a series of exclusive interviews in order for the brand to emerge

in a lifestyle environment

1 news magazine > Le Parisien Aujourd’hui en France (full page with a Volvic mention on the cover)

1 women’s magazine > Vogue.fr (Dedicated article)

1 lifestyle magazine > Les Echos Week-end (full page)


Phase 2 – announce Volvic’s sponsorship of the 2023 France Rugby Word Cup :

Capitalize on the brand ambassador with an exclusive interview & shooting (9 pages including the cover in the sports

magazine L’Equipe Magazine)

+ amplification of the sponsorship announcement ad by establishing a media partnership with CREAPILLS (website +

CREAPILLS social media).

A customised approach by building adjusted content and storytelling for each media to preserve content “exclusivity”.

Detailed work of the topics / network and media knowledge to propose an adapted story and maximise the quality of the

final content.



• 2 press releases

• 5 interviews of Antoine Dupont + 1 exclusive shooting

• 1 media partnership with CREAPILLS


  • 273 561 281 reached audience (without Creapills partnership) – 277 495 938 reached audience (with Creapills partnership)
  • 711 890 € media value