VOLVIC – SPONSOR OF THE FRANCE 2023 RUGBY WORLD CUP

Exclusivity 1 story = 1 media

Phase 1 – announce Antoine Dupont as brand ambassador :

Capitalize on the brand ambassador Antoine Dupont with a series of exclusive interviews in order for the brand to emerge

in a lifestyle environment

• 1 news magazine > Le Parisien Aujourd’hui en France (full page with a Volvic mention on the cover)

• 1 women’s magazine > Vogue.fr (Dedicated article)

• 1 lifestyle magazine > Les Echos Week-end (full page)

Phase 2 – announce Volvic’s sponsorship of the 2023 France Rugby Word Cup :

• Capitalize on the brand ambassador with an exclusive interview & shooting (9 pages including the cover in the sports

magazine L’Equipe Magazine)

• + amplification of the sponsorship announcement ad by establishing a media partnership with CREAPILLS (website +

CREAPILLS social media).

• A customised approach by building adjusted content and storytelling for each media to preserve content “exclusivity”.

Detailed work of the topics / network and media knowledge to propose an adapted story and maximise the quality of the

final content.

AMPLIFICATION

• 2 press releases

• 5 interviews of Antoine Dupont + 1 exclusive shooting

• 1 media partnership with CREAPILLS

• 273 561 281 reached audience (without Creapills partnership) – 277 495 938 reached audience (with Creapills partnership)
• 711 890 € media value