Volvic – Zest Antoine Dupont x Eric Judor video

OBJECTIVES

Support the Volvic Zest range for the summer
Develop fun, offbeat content to reach a broad, pop & cross-generational audience.
Capitalize on the brand ambassador Antoine Dupont ahead of the Olympic Games

Capitalize on humour, to bring emotion and sharing
Create a refreshing and humoristic Reel video (Insta in crosspost): concept, storytelling, casting, production/filming, editing, etc.
Selection, negotiation, briefing, follow-up of the perfect casting for a duet with Antoine Dupont > a special coach to add a touch of fun to Antoine Dupont’s training: Éric Judor.
A production entrusted to Boris Diaw, basketball icon turned director
Implement a tailor-made SoMe, PR & Influence strategy to boost the virality of the video:
Teasers, BTS, interactions between Antoine Dupont, Eric Judor & Boris Diaw
Paid influence reel & stories including @levraimcfly and @rafcarlito (youtubers), @nanducuing (French national team player), @blaisematuidi (football player)
Unpaid influence via seedings
Media exclusivity with BRUT for 2 contents: Reel ‘One day with Antoine Dupont’ broadcasted on all platforms (SoMe + website) + 6 BTS stories of the shooting
Earned media communication with a targeted audience: news, sport, people, marketing/com

Reel : 4.2M organic view, 157K likes +2.8K comments, +1200 video shares
Press clippings : +80 clippings, 100% positive / EMV superior to 800K €
Influence : 71 contents / A total reach of more than 14 million views / EMV superior to 1M€