- Develop awareness and consideration of the ‘ZURICH’ destination among the French (Paris Ile de France / Grand Est)
- Change the perception of the finance capital of Swiss
OBJECTIVES
ACTION PLAN
Position Zurich as the :
- City breaker: hybrid cultural & natural offering
- Sustainable destination: Quality of life / easy access by train
How ?
Content creation with Doers/makers 10/year (unpaid)
With various profiles to cover all the categories of urban consumers : Food (@phamilyfirst), Travel & book (@whereIwouldliketoread), Wellness (@cheesmag), solo trip by bike (@lauriannemelliere), family trip (@thesocialfood)
Thematical press release and press trip
- Art and design week in Zurich (L’Obs, Offiiciel, le Figaro, Good Moods, The Good Life)
- Escaping Paris in 4hours by train (Le Monde, Konbini, Society)
Go & meet parisians (to come)
Zurich best X mas best : Pop-up restaurant in Paris with 4 youngs chefs from Zurich to highlights new gastronomy scene and Xmas spirit
RESULTS
RESULTS (6 months)
- 30 press clippings dedicated to the destination
- + than 450 stories / 15 IG posts
- EMV 750K €
