MOUNTAIN OF YOUTH

CUSTOMER

EVIAN

ACTIVATION

Event • Media Relations

Pitch

How to create an activation that can translate the Evian Mountain of Youth universe into immersive and conversational experience ?


How to connect brand, lifestyle, and event culture to generate desirability and visibility with media and some influencers ?


How to transform an experiential device into a leverage point media coverage and social ?

Answers

Design a Immersive activation embodying the Mountain of Youth universe through a sensory and lifestyle experience.


Deploy a strategy combinant media relations, influence and event planning in order to create a highlight that can generate content and conversations.


Orchestrate a strong presence with media and creators German contents to amplify the visibility from the brand before, during, and after activation.

Results

Press coverage
+ 0
Journalists & influencers present
0
Cumulative audience
+ 0 M
Published content
+ 0
D'EMV on the campaign
+ 0 Euro
Immersive activation for the general public
0

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