Use Amazon Prestige Beauty’s 2nd birthday as an opportunity to endorse its beauty credentials and increase the visibility of the website as a top destination for beauty buyers.
BEAUTY - HEALTHY
Influencer relations• Media relations• Retail communication
AMAZON – “SNAPCHAT BEAUTY”
Challenge
Action plan
Creation of exclusive content:
- A study, including an infographic, on “Beauty in the Snapchat era”, with insights from a sociologist
- A limited-edition box celebrating the boutique’s 2nd birthday
- A product lookbook
Two events dedicated to the press, influencers and bloggers:
- Press breakfast with 20 beauty editors at the Peninsula, to present the results of the study, Amazon Prestige Beauty’s latest figures as well as the limited-edition box
- A cocktail party for influencers, with 12 beauty bloggers, at the Aquamoon Spa on Place Vendôme, to get to know the brand
A major YouTube operation:
- Partnership with YouTube beauty stars, Sananas and Peekaboo, where they present their favourite Amazon beauty products and the 2nd birthday box, in a 26-minute long video.
RESULTS
Limited-edition box sold out in 24 hours!
- 100 press clippings and around 30 social media posts
- 385,000 views of the YouTube video, with 1,000 comments
- Limited-edition box sold out in 24 hours
- Interviews published in LSA, M Le Monde and Glamour
