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Study - BEAUTY - HEALTHY

AMAZON – “SNAPCHAT BEAUTY”

Media relations, Influencer relations

Challenge

Use Amazon Prestige Beauty’s 2nd birthday as an opportunity to endorse its beauty credentials and increase the visibility of the website as a top destination for beauty buyers.

 

Action plan

Creation of exclusive content:

  • A study, including an infographic, on “Beauty in the Snapchat era”, with insights from a sociologist
  • A limited-edition box celebrating the boutique’s 2nd birthday
  • A product lookbook

Two events dedicated to the press, influencers and bloggers:

  • Press breakfast with 20 beauty editors at the Peninsula, to present the results of the study, Amazon Prestige Beauty’s latest figures as well as the limited-edition box
  • A cocktail party for influencers, with 12 beauty bloggers, at the Aquamoon Spa on Place Vendôme, to get to know the brand

A major YouTube operation:

  • Partnership with YouTube beauty stars, Sananas and Peekaboo, where they present their favourite Amazon beauty products and the 2nd birthday box, in a 26-minute long video.

RESULTS

Limited-edition box sold out in 24 hours!
  • 100 press clippings and around 30 social media posts
  • 385,000 views of the YouTube video, with 1,000 comments
  • Limited-edition box sold out in 24 hours
  • Interviews published in LSA, M Le Monde and Glamour