- Maximize the visibility of 3 new Skyr flavours + focus on the range
- Reaffirm the superiority of Danone Skyr: pioneer brand for the product in France
- Promote the health benefits of SKYR
- Highlight the product’s versatility for everyday use
CHALLENGE
ACTION PLAN
PRESS :
- Média gifting to 30 journalists : 3 new products + granola to highlight the versatility of the product + recipes
- Dedicated media listing focusing on lifestyle/food/health/wellness
- Digital press release
INFLUENCE :
- “One day, one recipe, one influencer”: Activation of 5 paid influencers (foodies/family/lifestyle) to make a recipe at different times of the day using Skyr products.
- Gifting to 21 unpaid influencers.
RESULTS
PRESS :
- 46 press clippings: x14 web (Voici, Journal des Femmes, Côté Maison…), 31 print (Elle, L’équipe, Maxi, Saveurs, Côté Santé, Voici…) + 1 TV (BFM TV)
- Audience: 112 M
- EAE : 211 K€
INFLUENCE :
- 63 contents including 30 paid
- Reach: 2.3 M
- EMV : 44 K€
