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Media relations

FRIEDMANN & VERSACE STUDIO

CHALLENGE

  • Position the young interior design studio Friedmann & Versace as an expert on its market

ACTION PLAN

Bespoke PR campaign :

  • Working closely with the design and architecture media network of the agency
  • Lunch and meetings with VIP media targets
  • Personnalized calls and follow-up

RESULTS

  • Around 10 personnalized meetings with key contacts
  • Around 50 media clippings
  • Portrait of the studio in the main design publications (AD 100, Ideat, Art & Décoration, Marie Claire Maison…) and trendsetters platforms such as The Socialite Family & GoodMoods
  • International features as well : Interior design (one of the design magazine in the USA)
  • Enlarged campaign with premium and lifestyle coverages : Vogue, Numero, Glamour
  • Creation of a strong relationship with medias