BRAND ANNIVERSARY AND STORE OPENING
- Support the launch of the new flagship store in Saint-Germain-des-Prés
- Seduce the cool kids in Paris to participate in the brand repositioning
BRAND ANNIVERSARY AND STORE OPENING
Capitalise on the 70th anniversary of the brand and organise the messaging around a two-step event:
1.Discovery of the store for a small attendance of staff members, journalists and a pool of 10 top influencers.
2. Anniversary party opened to press, influencers and cool kids, organised like a US College Campus party two blocs from the store in the Chapelle des Beaux Arts:
PR activation:
Influence activation :