GARMIN - UTMB 2021 - Zmirov Communication

CHALLENGE

Optimize Garmin visibility as a partner of the 2021 UTMB edition
Generate optimal visibility for the brand before and during the event
Convey the brand’s key messages
Consolidate the relationship between Garmin and selected media / influencers
Trigger authentic and visually impactful content on social networks and in the press

Team PR Runners

Composition of a team of 5 journalists and influencers specialized in sports/lifestyle: L’Équipe, L’Express, GQ, Doc Du sport and Trail Session to prepare the race
Gifting of a FENIX 6S product
Personalized training program linked to the watch with a renowned coach between April and August 2021
Meeting with the emblematic athlete Xavier Thévenard during a dedicated trip into the Jura including interviews + training sessions
Support of runners during the race in Chamonix and meeting with Garmin teams

VIP Press trip

Organization of an immersive press trip to experience the UTMB at the heart of the event
Selection of 8 non-captive journalists and influencers
Follow the start of UTMB race, hiking to the Maison Vieille refuge
Welcome of the the race leader after midnight
Departure from the refuge at night to live an ultra-trailer night experience
Welcome of the race finalists
Meeting with Garmin French teams

Limited Edition FENIX GARMIN X UTMB