Reconnect the Ikea brand with design fans and attract Parisians’ attention a few months ahead of the opening of a new Ikea store in Madeleine (Paris).
HOME - DECORATION
Event• Influencer relations• Media relations
IKEA CELEBRATES ITS 75TH BIRTHDAY
Challenge
Action Plan
Organization of a variety of events during PARIS DESIGN WEEK: exhibitions, activities, news stories and creative installations.
Opening the event to the public over the weekend, to ensure maximal media coverage.
Creating impactful and Instagram-friendly content:
- A video report and vintage IKEA exhibition with THE SOCIALITE FAMILY
- FRAKTA hacking workshops with the fashion collective House of P.
- Creative product set-up
Results
- 240 journalists and influencers present, and over 2,000 visitors over a period of 3 days.
- Significant social media coverage (387 Instagram Stories) and press clippings (52 pre-event articles), in publications such as 20 Minutes, Les Echos, ELLE, etc.
