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ZMIROV_COMMUNICATION_IKEA_SABINE_MARCELIS
ZMIROV_COMMUNICATION_IKEA_SABINE_MARCELIS_VARMBLIXT
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Brand content• Event• Influencer relations

IKEA X SABINE MARCELIS – VARMBLIXT

CHALLENGE

Organize the international launch of new IKEA collaboration with Sabine Marcelis.Highlight this new desirable collection with high PR potential to influencers, journalists & prescribers.

ACTION PLAN

2 day exhibition open do consumer to forecast the collection before its launching.

Organization of a festive & trendy opening party for influencers, cool kids, key journalists and design/architecture prescripers & opinion leaders during PFW and M&O.

  • Preview of the collaboration with the designer in the form of an exhibition in a gallery – Rue du louvre in Paris during PFW
  • Interview sessions of Sabine Marcelis with press
  • Launch party with press and prescribers with RINSE RADIO and its djs : ANDY 4000, PIU PIU and TONY GOODGUY with a live of BENJIFLOW.

RESULTS

Opening party – 17/01
• 400 people : journalists, influencers, prescribers

Press day – 18/01
• 52 journalists
• 53 influencers

Milk deco, Elle Deco, The Socialite Family, Elsa Muse …

Public opening : 534 visitors

TOTAL = more than 1000 visitors