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Brand content• Event• Influencer relations• Media relations

LEBONCOIN – AMPLIFICATION ADVERTISING CAMPAIGN

CHALLENGE

How to turn a TV campaign into a lifestyle topic?

  • Amplify the TV campaign of leboncoin anniversary by playing with the synopsis and focusing of the face of the campaign: Catherine Deneuve, fan of leboncoin as 1 in 2 French people
  • Speak about the platform’s pioneering role: a player in the circular economy for 15 years and its societal role: “leboncoin, observatory of French consumption”

ACTION PLAN

THE FILM « 15 ANS DE BONNES NOUVELLES »: 1st TV broadcasting the 4/04/21

 

  • D-5: creative seeding kit for 20 journalists, influencers and prescribers: Sophie Fontanel, Marie Courroy, David Lucas, Alexandra Golovanof…. The box: ceramic hen hunted on leboncoin + chocolate eggs box from “À la mère de famille” + a teasing letter announcing the link between the muse (without revealing her name) leboncoin and the ceramic hen

 

  • D-4: Press release to announce the new face of the campaign: Catherine Deneuve

 

  • D-2: Exclusive Deal with M le Monde: 5 pages about leboncoin success story and revealing the first images of the campaign

 

  • D-2: partnership with Peggy Frey: announcement of the new face of the campaign + exclusive reveal in stories of the making of (weekly « Croustinews »)

RESULTS

  • 80 press coverage on et off line (Reach: 24 millions )
  • 5 pages dedicated to leboncoin in M le Monde + 1 full page in Madame Figaro
  • 30 IG posts of our « Friend’s and Family »: Alexandra Golovanoff, Sophie Fontanel, Fanny B…