Embodying the brand, creating a trusting and authentic relationship
Create a bond between the different members of the good crew
Maximise crew engagement via a leboncoin experience while respecting each other’s worlds
ACTION PLAN
Setting up short trips around second hand goods that allow the crew to exchange in a universe 100% affinitive with leboncoin: stay in places entirely furnished with second hand objects and offering an ultra-desirable decoration / an ideal setting to create content.
Development of programmes in line with the brand’s values and highlighting the universe of each crew member: DIY workshops based on antiques given by crew members who share their passions (painting on vintage denim jackets, furoshikis from fabric scraps, table art, Christmas tree decorations, etc., all unearthed exclusively on leboncoin)
RESULTS
2 trips in 2022, 1 of which was organised outside the contract (content to be published as a bonus accepted by all crew members)
