Leboncoin is the largest French website, reaching 1 out of 2 French people. An essential part of everyday life, it may still lack desirability and modernity in the eyes of some users.
The agency’s objective is to align the perception of the site with its values and its offer by nourishing its home / decoration side and to reinforce the nugget finder aspect by putting the emotional benefit back at the heart of our strategy by (re)connecting with prescriptor targets.
In terms of influence, this translates into the creation of a crew of influencers called “leboncrew” with 4 inspiring & prescriber profiles. The crew is activated throughout the year via chine experiences on the site and thematic or free content creations.
However, these content creations remain rather solitary and do not allow us to create a link between our different members. Leboncoin is also a brand that is not very embodied and it is essential to create a link with content creators to be able to meet, get to know each other and exchange ideas… and this is all the more true after 2 years of the Covid crisis.
How can we maximize our members’ engagement by giving them a 100% Leboncoin experience?