Quality first! A hot and sensitive topic -> meetings, itws
• Press release on the new CEO of Lenzing
• Individual interviews with btob’s by Lenzing (FashionNetWork)
• Individual follow-up of journalists (Interfilieres professional fair, daily opportunities and placements)
• Placement of Fashion TencelTM pieces in the shopping page or the fashion editorial
• Presentation of Lenzing at the Zmirov press days (September/November)
• Press release on the collaboration between Lenzing and Timberland
• Press kit on TencelTM and Refibra
• Press trip to Lenzing with 2 btob and btoc journalists : le Monde and Fashion network