Position Malongo as a major player in Fair Trade, going even beyond the coffee industry.
FOOD - DRINK
Brand content• Event• Influencer relations• Media relations• Retail communication• Social media management
MALONGO – FAIR TRADE FORTNIGHT
CHALLENGE
ACTION PLAN
- Identifying Malongo’s strengths each year, with a focus on its vision and the commitment of its CEO.
- An opinion piece by Malongo’s CEO on North-North fair trade, focusing on the emergence of a “Made in France” fair trade and the new challenges facing this sector.
- Diffusion of the opinion piece in a newsletter to media, ahead of the Fair Trade Fortnight
- Organisation of one-to-one interviews
RESULTS
- 24 clippings published during the Fair Trade Fortnight
- 9 TV and radio features, in outlets such as Europe 1, RTL, France Info, France Culture, France Info TV, Radio Classique and France 2 Télématin
