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Study - FOOD - DRINK

MALONGO – FAIR TRADE FORTNIGHT

Corporate Media Relations

CHALLENGE

Position Malongo as a major player in Fair Trade, going even beyond the coffee industry.

ACTION PLAN

  • Identifying Malongo’s strengths each year, with a focus on its vision and the commitment of its CEO.
  • An opinion piece by Malongo’s CEO on North-North fair trade, focusing on the emergence of a “Made in France” fair trade and the new challenges facing this sector.
  • Diffusion of the opinion piece in a newsletter to media, ahead of the Fair Trade Fortnight
  • Organisation of one-to-one interviews

RESULTS

  • 24 clippings published during the Fair Trade Fortnight
  • 9 TV and radio features, in outlets such as Europe 1, RTL, France Info, France Culture, France Info TV, Radio Classique and France 2 Télématin