fbpx
ZMIROV_COMMUNICATION_MARIONNAUD
Back to studies

BEAUTY - HEALTHY


Event• Influencer relations• Media relations

MARIONNAUD – LOVE YOUR SKIN LE LAB 2023

  • Amplify the visibility of Marionnaud’s skincare brands & Xmas collection, brand’s news and newness with brands’ exclusivity
  • Promote the brand’s expertise: skincare & the art of gifting
  • Strengthen the bond between the brand and the media/influencers

ACTION PLAN

  • Organization of a 1open day event for the press and influencers, in a venue totally designed for the occasion
  • Creation of 2 areas to showcase the brand’s expertises :
    • Love Your Skin Le Lab: 10 exclusives’ brand corners (Patyka, Ioma, Qiriness,

      Clarins Precious, Elizabeth Arden etc.), 1 Marionnaud corner (SkinSkystème,

      Harvest 10., Hairoé) and an Institut cabin

    • Xmas “Under the stars”: the Christmas collection and its universe
  • Experiential & Instagramable workshops: art of gifting & wheel of the galaxy, cartomancy, skin diagnosis, application gestures, ingredient discovery, etc.
  • Post-event portage (Marionnaud Xmas collection + exclusive brand products) for all attendees

RESULTS

  • 153 attendees : 90 journalists + 63 influencers
  • 156 social media contents
  • Reach : 140M
  • 104 press coverage (on & off line) on the Marionnaud Xmas collection