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Study - TOURISM

OFF PARIS SEINE (Elegancia)

Media and Influencer Relations

PROBLÉMATIQUE

Moored just off the Gare d’Austerlitz, the OFF is the first hotel and bar on the water in Paris.

One year after its big opening, how could we make the OFF turn heads again?

Action plan

  • Organization of a special birthday event with various activities
  • Journalists and influencers invited to the event
  • Organization of daytime and night-time visits for members of the press

RESULTS

  • Over 30 journalists attended the event
  • Around 20 influencers were present
  • Over 100 clippings and social media posts