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BEAUTY - HEALTHY


Event• Influencer relations• Media relations

REGENERATE – EXPERT MOUTHWASH

CHALLENGE

Develop the brand’s visibility and promote a new beauty and dental hygiene routine.

PLAN D'ACTION

  • A “FOAM LAB” event targeted to beauty micro-influencers, which consisted of an experiential workshop on the 5 senses, with an Instagram-friendly decor.
  • Contests run by influencers.
  • A masterclass with influencers open to the public, in partnership with an online outlet, The Smile Academy with My Little Paris, featuring a conference on Smile Therapy, coaching, a photo shoot and a brand presentation.

RESULTS

  • 28 micro-influencers present at the event, including Parisian Life by Lea, Etienne in Paris, La Pétillante Ju and Le Blog d’Alix
  • Around 100 Instagram Stories
  • A dozen Instagram posts