fbpx
ZMIROV_COMMUNICATION_REGENERATE
ZMIROV_COMMUNICATION_REGENERATE
Back to studies

BEAUTY - HEALTHY


Brand content• Event

REGENERATE – HYPERSENSIBILITY TOOTHPASTE

CHALLENGE

  • Communicate on the new Hypersensitivity toothpaste
  • Remind people of the brand’s intrinsic qualities
  • Strengthen the link between the brand and the media

ACTION PLAN

Create content around the smile

• Organization of a 1-day “Smile Yoga Studio” event for the press and influencers

• Collaboration with Aurélia Del Sol – facial yoga teacher and facialist: facial yoga sessions focusing on the smile (breathing exercises, acupressure and self-massage)

• Setting up of wellness workshops to illustrate the positive approach of the smile: reflexology in the cabin

• Post-event portage: 40 key journalists

• Participation in the Marie France Wellness Grand Prix and the Top Santé Prize

RESULTS

  • 33 present at the event: 24 journalists (Auféminin.com, Marie France, Le Point, etc.) & 9 influencers (@fannyb; @dorisblancpin; @magic.tia; @emiliehigle; etc…)
  • 20 stories
  • Reach : 675 K
  • EAE : 8,3 K €
  • 10 print & web articles – EAE : 89 K – Reach : 66 M