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ZMIROV_COMMUNICATION_RIANS_CROTIN
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FOOD - DRINK


Brand content• Event• Influencer relations• Media relations

RIANS – CROTTIN ON SEINE 2023

CHALLENGE

  • Develop Rians and its crottin awareness
  • Preempt the moment of the aperitif.
  • Change the perception and make it more modern to seduce new targets

ACTION PLAN

360° EVENT – GENERAL PUBLIC IMAGE: CROTTIN SUR SEINE

Rians invests MAISON MAISON, a restaurant on the banks of the Seine for 1 week, with a crottins bar for aperitifs.

  • Creation of aperitif recipes in paid collaboration with a culinary influencer : Hinalys
  • Recipes Press Release + announcement of the event in the diary to multiply angles / sections
  • PR kit seedings for 30 journalists and 20 influencers (100% unpaid)
  • Influencer invitations to live the experience

RESULTS

  • 48 influencers activated
  • 28 influencers present at the event (over 4 evenings)
  • 186 PR clippings + influence
  • Reach : 20 M
  • 142 385€ of EMV