fbpx

< Studies

BEAUTY - HEALTHY


Influencer relations Media relations

THERAGUN – LAUNCH IN FRANCE

CHALLENGE

  • Support the brand launching in France
  • Develop the awareness of the brand toward sport and medical expert
  • Develop the awareness toward lifestyle presse

ACTION PLAN

MARCH – SEPTEMBER :

  • 1 press tour to present the product: Condenast, Marie Claire, Le Figaro group
  • 1 digital press conference with the founder: 20 pax
  • 1 brand press release
  • 1 thematic press release: better sleep
  • Zmirov Communication Press Day for Xmas themes
  • Brand ambassadors Itws: GQ, Cnews, L’équipe, Forbes
  • Affiliation / Press contest: Grazia.fr
  • Influencers seedings 40 pax: sport, well ness and fashion

RESULTS

  • 76 press clippings in 6 months (70% web, 30 % Print)
  • Media value: 380 000 euros
  • 5 Instagram post and 75 stories
  • Reach: 2 833 320