- Support the brand launching in France
- Develop the awareness of the brand toward sport and medical expert
- Develop the awareness toward lifestyle presse
CHALLENGE
ACTION PLAN
MARCH – SEPTEMBER :
- 1 press tour to present the product: Condenast, Marie Claire, Le Figaro group
- 1 digital press conference with the founder: 20 pax
- 1 brand press release
- 1 thematic press release: better sleep
- Zmirov Communication Press Day for Xmas themes
- Brand ambassadors Itws: GQ, Cnews, L’équipe, Forbes
- Affiliation / Press contest: Grazia.fr
- Influencers seedings 40 pax: sport, well ness and fashion
RESULTS
- 76 press clippings in 6 months (70% web, 30 % Print)
- Media value: 380 000 euros
- 5 Instagram post and 75 stories
- Reach: 2 833 320
