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ZMIROV_COMMUNICATION_WARNER_BROS_WONDER_WOMAN_80ANS_2021_YOUMAKEFASHION_LOLADUBINI_VIDEO_YOUTUBE

KIDS


Brand content Influencer relations

WARNER – 80TH WONDER WOMAN

CHALLENGE

  • How to celebrate and promote Wonder Woman’s 80th birthday throughout the year?
  • Amplify the anniversary and build on her iconic status among 18-35 year olds throughout 2021, without any highlights or new products.

ACTION PLAN

Creation of a new program “Let’s Talk” dedicated to Wonder Woman and broadcast on @YouMakeFashion’s social networks.

  • Creation of 3 Youtube videos to highlight 3 different Wonder Women (public figures) and their careers: @Iznowgood / @AlixGrousset / @LolaDubini.
  • Production of 1 Instagram live to interview 3 people from its community to explain a time in their lives when they acted like a wonder woman.

 

A PR communication to inform the press of this activation.

RESULTS

  • 3 Youtube videos: 51 000 vues
  • 31 IG stories, 2 IG posts
  • Total reach: 3 291 200
  • Ad Media Value: 76 575€