- How to celebrate and promote Wonder Woman’s 80th birthday throughout the year?
- Amplify the anniversary and build on her iconic status among 18-35 year olds throughout 2021, without any highlights or new products.
Brand content• Influencer relations
WARNER – 80TH WONDER WOMAN
Creation of a new program “Let’s Talk” dedicated to Wonder Woman and broadcast on @YouMakeFashion’s social networks.
- Creation of 3 Youtube videos to highlight 3 different Wonder Women (public figures) and their careers: @Iznowgood / @AlixGrousset / @LolaDubini.
- Production of 1 Instagram live to interview 3 people from its community to explain a time in their lives when they acted like a wonder woman.
A PR communication to inform the press of this activation.
- 3 Youtube videos: 51 000 vues
- 31 IG stories, 2 IG posts
- Total reach: 3 291 200
- Ad Media Value: 76 575€