The brand, committed to the femtech space, Elvie, chose to tackle a subject that is still a source of debate and reactions: public breastfeeding.
The challenge was not only to take a stand, but to contribute to changing the way people view a practice that is nevertheless a daily reality for many women.
We imagined «All Boobs Welcome Here», a campaign designed to bring the issue out of the private sphere and give it visibility in the public space.
Installation of a mobile nursing station in several emblematic Paris locations to concretely embody the message carried by the brand.
Media campaign with an exclusivity granted to Parisian the launch day and a speech by spokesperson Elvie to fuel debate in the mainstream media.
Influencer campaign conducted with two breastfeeding mothers tasked with sharing their experience and insights on the topic through dedicated content.
Mobilization of parental communities to encourage adoption of the initiative and increase engagement around the operation.
By giving a physical presence to a subject usually experienced in private, Elvie has helped shift the debate into public and media spaces.
