With its chewable dietary supplements, Zohi entered a market dominated by well-established practices.
The question was how to get a new consumption habit adopted while demonstrating its benefits to the media, distributors, and consumers.
We have built a device that combines product pedagogy, media relations, and experimentation to allow specifiers to concretely discover this new approach to food supplements.
Editorial tour accompanied by a product gifting to encourage discovery and trial.
Creation of an educational press kit explaining the format, uses, and benefits of this innovation.
Targeted portages with lifestyle, women's, consumer, and health media in order to broaden the angles of coverage.
Individual interviews with a brand spokesperson to delve deeper into the issues related to new uses of the dietary supplement.
By empowering the media to test, understand, and adopt the product, Zohi has succeeded in establishing its format as a credible alternative to existing consumption habits.
