For many French travelers, Zurich is still associated with finance, business, and urban getaways.
The ambition was to establish a new perception of the destination by tapping into the rise of wellness tourism,longevity, nutrition, and new wellness practices.
We developed a three-part activation designed to showcase Zurich through one of its lesser-known assets: its wellness ecosystem.
An immersive trip to Zurich with four content creators specializing in wellness, exploring longevity, biohacking, and nutrition.
A masterclass in Paris at 48 Collagène Cafébringing together journalists and wellness enthusiasts around two renowned Zurich-based brands: IRAYE Skincare and KEEN Wellbeing.
Zürich sur Seinean immersive experience combining Pilates classes on the water with a vegetarian lunch inspired by Zurich’s culinary specialties, created by Laszlo Badet.
By bringing together travel, wellness, and experimentation, Zurich revealed a side of the destination far removed from the clichés traditionally associated with it.
