We envisioned a campaign that could immediately embody this issue through a fictional object: the Mommyphone.
Activation of parenting profiles, including @louisechabat and @laurelarroryoff to highlight the situations parents face on a daily basis and introduce the Mommyphone as an entry point to the campaign.
Involvement of two health experts,, @la.sage.femme and @christelealbaretto provide professional insight into the parenting issues addressed by the campaign.
Exclusive coverage on TF1 Bonjour ! La Matinale to give the initiative national visibility and reach families beyond social media.
Interviews in Parents and Madame Figaro to establish the topic within leading media outlets in the parenting space.
By giving a tangible form to a difficulty that is often left unspoken, Gallia & vous helped make parental well-being a fully-fledged societal issue.
