To support its range Zest During the summer, Volvic wanted to capitalize on the popularity of its ambassador. Antoine Dupont while installing the brand in a more entertaining register.
The challenge was not only to generate visibility, but to create content capable of reaching beyond the rugby community and fueling conversations on social media.
We have gathered Antoine Dupont and Eric Judor in a video format designed for social media use, playing on the intersection of athletic performance and humor.
To broaden the audience beyond those naturally close to the brand, the initiative mobilized a network of content creators, rugby players, and footballers. McFly & Carlito have notably contributed to amplifying the campaign among complementary communities.
An organic exclusivity was granted to BRUT for the set photos and the operation reveal.
In parallel, a media relations program allowed the campaign to reach the news, sports, and celebrity universes.
By associating Antoine Dupont, Éric Judor, BRUT, and affinity communities, Volvic expanded the impact of Zest far beyond the rugby world.
