How to support the Volvic Zest range during the summer by creating an activation that generates buzz Cultural and conversational virality ?
How to associate Humor and athletic performance to reach a wide audience and establish the brand in a more entertaining and popular vein?
How to create a content social-first capable of going beyond traditional advertising?
Imagine Digital activation carried by an unexpected duo, bringing together Antoine Dupont and Éric Judor around a video format designed for Social customs.
Deploy a combined strategy Content creation, influencer marketing and public relations to maximize campaign visibility.
Build a storytelling around a strong cast and direction by Boris Diaw to extend engagement through exclusive content, teasers, and editorial relays.
