With Mountain of Youth, evian extended its campaign beyond the media plan by mobilizing two ambassadors capable of creating a link between sports performance, culture, and influence: Arthur Fils and Stan Wawrinka.
The challenge was not only to generate visibility, but to bring the campaign to life among the media, content creators, and opinion leaders capable of amplifying its reach.
We brought together nearly 100 influencers, journalists, and personalities for an evening designed to bring Mountain of Youth in conversations.
The campaign's universe took shape through dedicated scenography, evian water-based cocktails, a DJ set, an immersive room, and several game areas inspired by the brand's sporting universe.
Among the guests were @bastoswithlove, @sundyjules, Élodie Frégé, and Vaimalama Chaves. Exclusive interviews were also held with Le Parisien, L'Équipe, and Le Figaro featuring Arthur Fils and Stan Wawrinka.
By bringing together ambassadors, media, and influencers in a single impactful event, Mountain of Youth transcended traditional advertising to become a topic of conversation.
